Fun Affair signs to Forward PR for London Fashion Week

London-based designer, Xi Zhu shows her spring/summer 2017 collection Girls Grow Up under her label, Fun Affair at Fashion Scout on the 20th of September at 3:30pm. Forward PR is delighted to be working with the brand.

Integrating abstraction exotica, minimalism and subversion, Fun Affair strives to create an avant-garde and elegant sphere of design. Xi Zhu merges her oriental heritage with European romanticism and modernism to define her signature: rebellion meets optimism She is on a quest to manifest extreme beauty ­– to define an oriental beauty with mystery, stillness and power, under the surrealistic and metaphysical concepts.

Girls Grow Up is inspired by the New Romantics, ’80s power dressing and the postmodernism. The SS17 Fun Affair-girl is edgy, feminine and sophisticated.

The collection will feature oversized bow-knot shirting, high-gloss slip dresses, flounce dresses and high-waisted jeans. The season is all about playing with proportion, form and pre-conceived ideas. It’s about women’s strength and immanent rebelliousness.

Fun Affair will be working with PERCY LAU this season. The world-famous sunglasses, which have appeared in Vogue Italia, Another, Dazed, Hunger Magazine, Candid Magazine and Harper’s Bazaar China, will complete the SS17 Fun Affair runway looks.

Xi Zhu achieved an MA in Womenswear from the London College of Fashion in 2013 and spent time at PORTS and Preen by Thornton Bregazzi before launching her own label.

Fun Affair collections are inspired by and created for strong, feminine women, building on the brand’s offbeat, gamine aesthetic. Each Fun Affair piece is shaped by a fresh, cool approach to fabrics and materials, including jacquard skirts and dresses, tailored trousers and chic outerwear. Xi Zhu says it’s, “a beautiful world of the delicate, mixed with the bold.”

The SS17 Fun Affair show will be held at Fashion Scout, Tuesday the 20th of September at 3:30pm

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