Playful, exuberant creations, bursting with colour and ornamented with carefully crafted details are the design signature of Hero4Heroes. Founder, Marijana Hero says, “Each design is unique; it is an unfinished story, completed by the personality and attitude of the wearer. I want each Hero4Heroes wearer to be her own ‘fashion hero’, to look at herself as a beacon of her own self-expression. There are no rules with Hero4Heroes, except to be open-minded and courageous.”
Details rule at Hero4Heroes with textile collages, embroidery, clashing prints, patchwork and unavoidable sequins, which are shaped into new mosaics and forms each season. Each collection also delivers a range of tweed suits as well as embellished denim.
In addition to unique dresses, bomber jackets, separates and denim, Hero4Heroes is also known for its Superheroicly bags. These modern bags with vintage elements are charming, cheerful and interactive – featuring a recognisable pocket for personal information where each owner/super-heroine can write her name, nickname, superpowers, ‘plan A’ (rule the world), ‘plan B’ (be the first woman to visit another planet), and more. The bags come in two sizes: mini and midi, and Hero4Heroes also has belt bags, convenient for nights out, travelling and concerts.
In 2017, Hero4Heroes introduced Superheroicly shoes: high-heeled, multi-coloured and fearless, they are simply made for 21st-century heroines.